We changed the cast around a bit because of the rough shooting of the bike chase scene done in half term. We didnt feel that camera angles were effective and also we felt that costumes and characters were too casual, so we are planning to re film, with everyone wearing more formal clothes and including more and better camera angles this time. I also had to fill in as one of the characters because we could not get hold of the person we originally wanted.

After doing the rough cut for the chase scene and looking over the script again we decided to change a few things but also re-film the chase as after reviewing other action films it is rare that you have a camera that tracks a person that runs past, which then goes back, tracks the next person and so on, we want to change these to still shots. There were also problems such as when it came to putting together the rough cut the person had to be sped up alot, which in certain places looked very unrealistic.
In this scene Smith is chasing Mafia 1.

Smith catches Mafia 1 and starts to interrogate.

Smith is told he has information he wants and kills Mafia 1.

The other Mafia memebers catch up to Smith.

Smith runs into the woods and finds some bikes to get away.

There is a chase scene down the hill.

Smith manages to take out Mafia 2 who tries to stop him.

Mafia 3 catches up to Smith and shoots him but dosent kill him.

This is a rough chase scene we did.

We were told on Wednesday 16th we could not show guns. We changed script idea 1 in certain places to still be fast paced action, so we have taken out guns.

This is our new adapted script.

https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B98x3Dek_inAOWMwNGNmMmQtM2IzNi00MmQyLWI1OTctODMxZmY2NWU4NDg3&hl=en&authkey=CPu10_sC

Click on the link to go to it.

Reasons why we chose story idea 1
Reasons why we chose this idea are because we felt that it was the most realistic as in it was the easiest for us to make and because we felt that the others were too hard for us to achieve at a good level. Story Idea 1 was good because we have the things that we need to get a good standard; we have people who are willing to help out with chase scenes, bike riding at fast speeds and people who are willing to act as stunt doubles. We have someone in our group who knows how to use Sony Vegas (Video Editing) and he knows how to use Adobe After Effects (special effects program), so that will help us get the gunshot effects that we desire to have. We have a rough idea of where we are going to film, and are going to scout them out and their environment on weekends and see what it is like. And we have the costumes and props we need already and anyone we are missing we are going to buy.

We decided not to do the other 2 story ideas because we thought that they would require a lot more work and items and environments which we desire to have, we wouldn’t be able to have. Such as in story idea 2 we wanted an elevator, with a camera view on the outside with a low angle shot watching the elevator go up. We might have been able to get the elevator, but we wouldn’t be able to get the shot we want. We feel that we will be able to compromise at some areas to get the film but we wouldn’t get it to the standard to what we want and we feel that it won’t be as good as story idea 1. But this would be our second choice because we have a rough idea of where we could film it but it wouldn’t be to a good level.

We had also had story idea 3 which was going to be a horror film. But this was the most likely one that we wouldn’t chose, we really liked the idea of this but felt that it was going to be the hardest to achieve at a good standard. It would require a lot of make-up, costumes, a couple of buildings which look old, abandoned and would have no other (working) humanity around them, e.g. car sounds, roads. We know a couple of abandoned buildings but not in the environment that we want. We thought if we could do this idea well it would be great but we didn’t feel that we would be able to get a horror film to a good level with its effects of tension and scare tactics like making you jump. So this idea was also put to the side.

I typed this up but we all came together to work out why we chose story idea 1.

Story-line idea 1
The scene starts out with the main character chasing a member of the mafia. The character wants to know why the mafia are after him so he begins to question him. The mafia member is resilient and doesn’t tell him much. The main character executes him but the other mafia members that are also looking for him hear the gun shot and chase after him. The main character sees some kids on bikes and steals one of the bikes to get away. The mafia members steel the other bikes and begin to pursue. There are some stunts on the bikes and a long chase, then the main character is caught on a long stretch of path. The mafia member sees his chance and pulls out his pistol and fires at the main character. The bullet gets him in the shoulder and he is thrown of the bike. The mafia surround him and knock him out.

Story-line idea 2
The scene starts out with a man walking into a building (Possibly from a car) (scene idea was to film in black and white) you see the man walk up to the elevator and there is a short cut viewing the security looking at him. (Possible point of view shot) he goes up in the elevator then gets out and starts to walk to an office area towards a man who is sitting in a chair, the man in the chair is expecting the other man. They have some idle chat (there is tension between them (They are enemies)) the man who is seated pulls out a pistol and points toward the other man. While this is happening the main character dives sideways into a side room and begins shooting through the wall in attempt to hit the other man. The other man by now is up and running after him. There is a long chase but then the main character traps the other man in a closet and locks him in. he then pulls out and uzi sub-machine gun and empties a whole clip through the door. He opens the door to find the other guy in the room dead, peppered in bullet marks.

Story-line idea 3
This scene starts with four people walking down an alleyway at night all holding weapons. They come across a mangled corpse on the floor. The corpse is squirming and making odd sounds (The camera could be slowly zooming in to this). Then they hear lots of growling and more strange sounds getting louder and the sound of footsteps (Point of view shot to see where they’re looking). They start running back but as they do, a massive horde of zombies covered in blood come running round the corner at them (Jerky camera movements could be used to make the running seem authentic). They begin to shoot while moving back. One character at the back spots a ladder to a roof and points to it. They make it up the ladder in time while shooting zombies.

Calum typed this up but we all came together to get the ideas.

Dolby

Well done, you have quite a bit of analysis here but must start planning now- upload some initial ideas and make sure to root the reasonings for your choices in the research you've done and what that has told you- always refer back to audience and purpose.
In addition, consider mise-en-scene in your analysis and also timing as these are elements you will need to consider in your own film opening

Product placement

In our group we decided to focus on the genre of action. Further into our research we decided to look into the sub genres of thriller/adventure. We found that this had the largest audience that we could cater for. Going into research for product placement we decided to individually look into different advertising methods that companies may use to draw the maximum attention to the film, some of the categories would be:

Advertising using still image
Advertising using moving image
E-commerce (The Internet)

The use of e-commerce in promoting films has proven to be very effective. Film companies have access to an audience of billions and can often be done for free.

Part of our research showed that a lot of companies promoted their new film using free third party websites such as YouTube and social networking sites such as Facebook and twitter. These methods are effective because they are free and have millions of people who log in to them every day. So there is a potential of having millions of people view adverts for their film. So if we were to use the internet to promote our video we would decide to create groups on social networking sites and promote our film that way. Also we would create a film trailer and upload it to video hosting sites such as YouTube. From our research this has proven to be the most effective way of advertising films.

Advertising films on TV and in cinemas has proven to be quite effective as well. When broadcasting film trailers onto TV channels, the advert has potential access to billions of people. A larger audience usually means larger responses and therefore a larger profit margin. Also, using a film trailer makes it more exiting for the target audience. A trailer gives the audience a taste of the action, and what they could experience if they went to see it. We would decide to feature our film trailer before another action film viewing in cinemas. Our research has shown that this is effective because the target audience is all grouped together in one room so we can project our trailer straight to them and get results.

The use of still image advertising we found to be the least effective however can help compliment moving image trailers. For example a billboard displaying a still image of our film can help remind passersby of the advert they have seen in the cinema or TV. This method we have thought to be effective because it enforces an already effective method of advertising to get maximum audience and maximum profit. Also we found that many millions of people in the UK purchase newspapers. This offers a large audience that we can advertise for also. So we might decide to post adverts in the newspapers so we can maximise our potential audience. This will maximise profits.

As a group we have decided to incorporate a lot of the ideas above. We have decided to advertise on channels such as ‘Dave’, ‘channel 4’ and ‘ITV2’. Our research shows that these channels play a lot of similar genre films so we can advertise to our target market. Our film is aimed more at males, so advertising on this channel we found will be effective, but with advertisement it can effect everyone such as the internet, everyone uses it therefor everyone will have the chance to watch the film.

For product placement we all did seperate sections, I did moving image, Calum did E-commerce and Lewis did still image. I altered my partners paragraphs to turn them into my own.